© Media Watch 10 (2) 374-386, 2019
ISSN 0976-0911 e-ISSN 2249-8818
DOI: 10.15655/mw/2019/v10i2/49628
Recognizing the Role of Blogging as a Journalistic Practice in Kazakhstan
Abstract
Madina Bulatova1, OLGA KUNGUROVA2, ELENA SHTUKINA3
1L.N. Gumilyov Eurasian National University, Republic of Kazakhstan
1,2Kostanay State University, Republic of Kazakhstan
3Chelyabinsk State University, Kostanay branch, Republic of Kazakhstan
The blogs are a fixture in today’s media industry, growing in number and influence in mass media discourse. Its technical structure provides the possibility of a complete bringing into force of the right to communicate, including the right to report and the right to receive information. The literature review investigated the blog features, the way the blogs cooperate and oppose traditional media, how they are used by professional journalists. A survey was conducted among the journalists, editors, and bloggers of the Kazakhstani most-read online newspapers and most-watched TV channels. Findings demonstrate that Kazakhstani journalism gradually accepts the importance of blogging and implement blogs into professional journalistic practice. Journalists and editors realize that along with material in mainstream media blogs socially construct an agenda and increase readership. For professional journalism, there is a need to achieve a clearer understanding of the effect of exploiting blogs as a tool to reach and influence readers.
Keywords: blogging, media industry, innovative media, Web 2.0, journalistic practice, bloggers
References
Baltatzis P. (2006). Is Blogging Innovating Journalism? Innovation Journalism Vol. 3 (4): 3-11.
Baye, M., los Santos, B., Wildenbees, M.R. (2015). Search Engine Optimization: What Drives Organic Traffic to Retail Sites? doi.org/10.1111/jems.12141 // https://onlinelibrary.wiley.com/doi/full/10.1111/jems.12141
Bowman, S., Willis C. (2003). We Media: How Audiences Are Shaping the Future of News and Information //www.hypergene.net/wemedia/download/we_media.pdf.
Bucy, E. (2014). Second Generation Net News: Interactivity and Information Accessibility in the Online Environment. The International Journal on Media Management, 6(1/2): 102-113.
Castells, M. (2001). The Internet Galaxy: Reflections on the Internet, Business, and Society. New York: Oxford University Press.
Castells, M. (2005). A Sociedade em Rede: do Conhecimento à Política. In A Sociedade em Rede: Do Conhecimento à Acção Política: 17-30. Lisbon: Imprensa Nacional – Casa da Moeda.
Chung, D. (2017). Interactive Features of Online Newspapers: Identifying Patterns and Predicting Use of Engaged Readers. Journal of Computer-Mediated Communication, 13(3): 658-679.
Devedižc, V., Gaševic, D. (2009). Web 2.0 & Semantic Web. Springer Verlag, Germany.
Domingo D., & Heinonen, A. (2008). Weblogs and Journalism. A Typology to Explore the Blurring Boundaries. Nordicom Review 29: 3-15.
Drezner, D.W., Farell, H. (2004). The Power and Politics of Blogs // http://195.130.87.21:8080/dspace/bitstream/123456789/979/1/The%20power%20and%20politics%20of%20blogs.pdf
Eunseong, K., Trammell, K., & Porter, L. (2007). Uses and Perceptions of Blogs: A Report on Professional Journalists and Journalism Educators.
Franklin, B. (2008). The Future of Newspapers. Journalism Studies, 9(5): 630-641.
Funk, T. (2009). Web 2.0 and Beyond: Understanding the New Online Business Models, Trends and Technologies. Praeger Publisher, London.
Gauntlett, D. (2000). Web Studies: Rewiring Media Studies for the Digital Age. London: Arnold.
Gil de Zúñiga, H., Puig-i-Abril, E. & Rojas H. (2009). Weblogs, Traditional Sources Online and Political Participation: An Assessment of How the Internet Is Changing the Political Environment. New Media & Society. Vol. 11(4): 553-74.
Gil de Zúñiga, H., Veenstra, A., Vraga, E. & Shah D.V., (2010). Digital Democracy: Re-Imagining Pathways to Political Participation. Journal of Information Technology & Politics. Vol. 7(1): 36-51.
Herring, S., Wright, E., Scheidt, L., Bonus, S. (2005b). Weblogs as a Bridging Genre. Information Technology and People, 18: 142-171.
Herring, S.C., Kouper, I., Paolillo, J.C., Scheidt L.A. (2005a). Conversations in the Blogosphere:
An Analysis “From the Bottom Up: 1-11 In Proceedings of the 38th Hawaii International Conference on System Sciences.
Hsu, C-L., & Lin, J. C-C., (2008). Acceptance of Blog Usage: The Roles of Technology Acceptance, Social Influence, and Knowledge Sharing. Motivation, Information & Management, Vol. 45: 65-74.
Journalism & Mass Communication Educator, 62(3): 305-322.
Kahn R., Kellner, G. (2004) New Media and Internet Activism: from the ‘Battle of Seattle’ to Blogging. New Media & Society. Vol. 6(1):87-95. SAGE Publications London, Thousand Oaks, CA and New Delhi DOI: 10.1177/1461444804039908
Kaus, M. (2003). The Case Against Editors. Slate, 28 October 2003.
Kawamoto, K. (2003). Digital Journalism: Emerging Media and the Changing Horizons of Journalism. In Digital Journalism. Lanham: Rowan & Littlefield Publishers.
Kochanovskiy, A.S. (2016). Informatization And Globalization: History, Problems, Trends. Kiev: Vicar.
Lowrey, W. (2006). Mapping the journalism–blogging relationship. Journalism 7(4): 477-500.
McLuhan, M. (2003). Understanding Media. The Extensions of Man. Gingko Press.
McNair, B. (2016). Cultural Chaos: Journalism, News, and Power in a Globalised World. London, New York: Routledge.
McTaggart, C. (2012). Tensions in the Development of the Internet. University of Toronto Centre for Innovation Law and Policy Newsletter, 2(1), 8-12.
Mohammadian, M., & Mohammadreza, M. (2012). Identify the Success Factors of Social Media Marketing Perspective. International Business and Management, Vol. 4 (2): 58-66.
Mooney, Ch. (2013). How Blogging Changed Journalism. New Media & Society. Vol 17. ¹ 1.
Newman, N., Dutton, W.H., Blank, G. (2012). Social Media in the Changing Ecology of News: The Fourth and Fifth Estates in Britain. International Journal of Internet Science. 2012, 7 (1), 6-22.
Oblak, T. (2002). Dialogue and Representation in the Electronic Public Sphere. The Public 9 (2): 7-22.
Oblak, T., Petriè, G. (2005). Internet as a Media and Media on the Internet. Ljubljana: Založba FDV.
O’Reilly, T. (2009). What is Web 2.0. Design Patterns and Business Models for the Next Generation of Software. Tim O’Reilly and John Battelle answer the question of “What’s next for Web 2.0?October 2009 // https://www.oreilly.com/pub/a/web2/archive/what-is-web-20.html
Parks, C. (2013). The Future of Zines. California Polytechnic State University.
Pihl, C., & Sandström, C., (2013). Value Creation and Appropriation in Social Media – the case of Fashion Bloggers in Sweden. International Journal Technology Management, Vol. 61. No. 3/4: pp. 309-323.
Pinter, A. (2005). Modern public sphere theory. Ljubljana: Založba FDV.
Rettberg, J.W. (2012). Blogging, Digital Media and Society Series. 3rd ed., Polity Press, Cambridge.
Robinson, S. (2006). The Mission of the J-Blog: Recapturing Journalistic Authority Online. Journalism, 7 (1): 65-83.
Rosenberg, S. (2002). Much Ado About Blogging. Salon, 10 May 2002. https://www.salon.com/2002/05/10/blogs_2/
Salwen, M.B. (2015). Online News Trends, pp. 47-80. In: Online News and the Public. Mahwah, New Jersey, London: Lawrence Erlbaum Associates.
Schultz, B., & Sheffer, M. (2009). Newspaper Managers Report Positive Attitudes About Blogs. Newspaper Research Journal, 30(2): 30-42.
Scoble, R. & Israel, S. (2006). Naked Conversations – How Blogs Are Changing the Way Businesses Talk with Customers, John Wiley & Sons, Inc., New Jersey.
Singer, J. (2005). The Political J-Blogger: ‘Normalizing a New Media Form to Fit Old Norms And Practices. Journalism 6 (2): 173-198.
Smolkin, R. (2004). The Expanding Blogosphere. American Journalism Review 14 (June/July).
Van der Wurff, R., Lauf, E., Bal!ytien, A., Fortunati, L., Holmberg, S., Paulussen, S., et al. (2015). Online and Print Newspapers in Europe in 2003. Evolving Towards Complementarity. Communications: The European Journal of Communication Research, 33(4): 403-430.
WEB Index Kazakhstan. Internet Users. October, 2018 / http://www.tns-global.kz/ru/
Yang, K. (2011). The Effects of Social Influence on Blog Advertising Use. Intercultural Communication Studies, 20: 131-147.
Madina Bulatova (Ph.D. student, L.N. Gumilyov Eurasian National University, Kazakhstan, 2017) is an assistant in the Department of Journalism and Communication Management at Kostanay State University, Republic of Kazakhstan. Currently she is pursuing her PhD in innovation journalism at L.N. Gumilyov Eurasian National University. Dr. Bulatova’s areas of scientific interest are new media technologies, social media, and future of journalism.
Olga Kungurova (Ph.D., Lomonosov Moscow State University, Russia, 1994) is an Associate Professor in Department of Journalism and Communication Management at Kostanay State University, Republic of Kazakhstan. Her research interests are media innovation, media ecology, media education.
Elena Shtukina (Ph.D., Chelyabinsk State University, Russia, 2009) is an Associate Professor in the Department of Philology of the Kostanay branch of the Federal State-Funded Educational Institution of Higher Education of the Chelyabinsk State University, Republic of Kazakhstan. She is the head of the University Academic Laboratory of Intercultural Communications at the Department of Philology. Her field of scientific interest is the applied aspects of linguistics-language of the mass media and advertising.