Parental Intervention and Frequency of Mediation Styles towards Children Watching Television in India

N. BOOBALAKRISHNAN¹ & C. PICHANDY²
¹VLB Janakiammal College of Arts & Science, India
²PSG College of Arts & Science, India

Abstract
Most of the research on the uses and effects of media focused on individuals rather than family systems. This shift in the approach to the study of children television viewing and parental mediation is considered as a meaningful approach and such a study on an empirical ground becomes a need of the hour in a country like India. The objective of the present study is to identify the typical parental mediation style practiced among parents towards children’s television viewing. The result shows that parents most frequently use restrictive mediation style to control their children’s television viewing and active mediation least often and co-viewing fell in between.

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Dr. Boobalakrishnan Natrayan is an assistant professor and head of the Department of Visual Communication at VLB Janakiammal College of Arts & Science, Coimbatore, Tamil Nadu, India. His research interests are media and mediation, information and communication technology, communication research.
Dr. Pichandy Chinnasamy is professor of in the Department of Journalism and Mass Communication at PSG College of Arts and Science, Coimbatore, Tamil Nadu, India. Dr. Pichandy’s research interests are new media technologies, culture and society, communication research.