Indian Television in the Eras of Pre-Liberalisation and Liberalisation

SHANTHI MATHAI
Jagran Lakecity University, India

Abstract
India witnessed a revolution in the television communication landscape following the shift in the economic policies in 1991. This analytical study looks into the changes and additions in the functions performed by mass communication using television medium before and after the implementation of liberalization policies in India. Tables are included to provide overviews of the historical developments at different periods and to distinguish the functions performed by television communication. In addition to information, education, entertainment, correlation and mobilization functions, empowerment and need satisfaction are also accounted as functions added in the due course of mass communication progression in the transnational and digitized era.

Keywords: Pre-liberalisation era, liberalization, broadcasting, Doordarshan, Prasar Bharati,digitization

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Shanthi Mathai teaches communication in the School of Media and Communication at Jagran Lakecity University, Bhopal, India. Her areas of research interest include communication theories and Indian media