© Media Watch 9 (3)
Television in the Development of Information Society Culture in Kazakhstan
ULBOSSYN M. YESSENBEKOVA
L.N. Gumilyov Eurasian National University, Kazakhstan
The role of television in the development of information society culture in Kazakhstan has been examined in the article. The features of the functioning of private television in relation to the state have been analyzed. It has been determined that the comprehensive state policy in this area is an important factor in the successful implementation of the communicative and educational functions of television. The features of modern info- communication technologies affecting the formation of Kazakhstan information culture have been revealed in the study. It is understood that for the effective use of educational functions of television and the advantages of new communication technologies, modern infrastructure should be at a comparably high level. The article examines the problems of the functioning of Kazakhstan television in the context of new legislation regulating the information policy of the state.
Keywords: Television, media, information society,
The development of digital technologies has strengthened the possibilities of television among other mass media. Today’s technologies have significantly improved the audiovisual characteristics of television, which provides unlimited possibilities for the communication development of society. The ability to promptly report the events on air and broadcast them in a sound and visual form is called the simultaneity of television. The simultaneity increases the effect of perception of information. It plays an important role in the psychological perception of the information offered, proving the objectivity of the transferred units of information and actions. At the same time, it creates an effect as if a TV viewer appears at the place of the occurring event.
All this gives television broadcasting special documentality and realism and makes television programs an exceptional means in the fulfillment of communication tasks of mass media and gives it specific informative and
As many studies show, the telecommunications market in developed societies takes important positions in the list of services in its importance and is even included in the consumer basket. All this shows the social importance of television (Reiman, 2001). In addition to the performance of information and communication functions, television performs a
The theoretical and methodological basis of this study includes the works on the theory of information society, on the role of the
When analyzing the TV content created on Kazakh television over the past 30 years, the author assumed that the development of the
Due to the
In his conclusions, the author draws attention to the dangers of the cultural- informational trap of modern television broadcasting, while simultaneously influencing the development of spiritual values and the enrichment of cultural outlook, moral education; it can cause the viewers’ absolute indifference and an illusory sense of society’s stability to modern challenges (Andreev, 1996; Council of Europe, 1997; Castells, 2009).
Materials and Methods
This article focuses on the problematic issues of performing the function of television in creating information society culture and an attempt is made to identify the role of the state infrastructure as an important factor of the successful implementation of the communicative and educational functions of television.
For this purpose, it is necessary to solve the tasks that are different in content, but interrelated within the meaning (Borev, 1985):
-to ensure the positive dynamics of qualitative and quantitative growth of information culture of the state infrastructure;
-to determine the nature of information culture of television as an important element of information society;
-to conduct a full analysis of the information and
-to reveal the features of today’s advanced
-to systematize the quality of performance by Kazakhstan television of its main functions in modern Kazakh culture.
On this basis, the author chose the functional, sociocultural and systemic methods that formed the theoretical and methodological basis of this article. These methods allowed considering the main functions of modern television in the formation of information society culture.
By using the
The legislative acts of Kazakhstan in the sphere of information policy, on the creation of information society and
Kazakhstan television is by far the most accessible and popular means of mass communication. It occupies an important segment of the country’s media market, providing citizens with information and knowledge from all areas of social relations and human activities. Television has a huge impact on political, economic, information and cultural processes.
At the same time, Kazakh scientists and journalists do not conduct valuable measurements and studies of the telecommunications market and in the digital technology segment. Television as a means of forming the information culture of society also remains a
As is known, the American scientific community does not use the term “information society”. They use the term “information superhighway”. On the contrary, in Europe the definition “information society” can be found in many official documents of the European Union. In this article, an information society is understood as a society that is formed and depends on the level of convergence of information and communication technologies. Such society is characterized by the accelerated interpenetration and influence of different cultures; at the same time, it opens up wide opportunities for
81.5% level of digital literacy of the population
80% share of
5.9% growth in labor productivity in ICTs
81% share of Internet users
Figure 1. Forecast of expected results of the State Program "Digital Kazakhstan" for 2020
At the same time, the transformation of the information space of Kazakhstan takes place through the formation of new mechanisms of the state information order, which is based on the principles of transparency and efficiency. For this purpose, it is necessary to use the international experience of subsidizing and work further on improving the quality of broadcasting of Kazakhstan television.
In the process of reforms in the
Another direction is the development of the Kazakh segment of the Internet, which will consist of two areas. The first one includes technical issues - the provision of the population with broadband Internet access services. Today, the number of Kazakhstan Internet users exceeds 72%; however, the ultimate goal is to reach maximum indicators (Marcuse, 1996). In terms of penetration of broadband Internet access, Kazakhstan has a good rating among developing countries. This indicator in the business segment is much better than in the segment of Home Internet (Figure 2).
According to the state program of digitalization of settlements, more than 1,200 settlements will be equipped with
Figure 2. The level of Internet penetration in Kazakhstan
Modern Kazakhstan television is characterized by a shift of emphasis on light entertain- ment projects, instead of
Figure 3. Structure of revenues from communication services in Kazakhstan (January-
The analysis shows that Kazakhstan authorities take sufficient measures to eliminate information inequality, improve the information culture of society. All this shows the scale of Kazakhstan programs on the development of
In this article, the author shares the opinion on the importance of the culture- forming function of television. At the same time, the authors emphasize its educational features, based on the following principles:
(i)Information culture as a sociocultural element of the information society, which plays an important role in the formation of this society;
(ii)Communication and educational properties of television in information society culture;
(iv)The influence of Kazakhstan TV channels on the cultural and information situation in the republic, the editorial broadcasting policy of a TV channel – on the enforcement of spiritual, cultural and national traditions of Kazakhstan society.
The television segment of communication actively forms new spiritual values, worldview and type of culture (Castells, 2009). Like many cultures of the peoples of the world, the culture of the Kazakh people also consists of acquired and created values. Undoubtedly, mass media play an important role in its formation. Television propaganda plays a significant role here, as well as it plays an important role in the dissemination of spiritual values.
Affirming the necessity and revealing the role of television broadcasting in the formation of new cultural landmarks, it is important to study the influence of television on the culture of the people, information and social policy.
As in many developing countries, television is a generally available source of information in Kazakhstan. It provides the majority of the population with the necessary information, simultaneously affecting the political, economic and
Over the past 20 years, Kazakh television has become an important tool for the creation and dissemination of cultural values and performs the following functions:
•Kazakhstan TV channels disseminate cultural information, performing an informative function;
•Kazakh television conducts and promotes propaganda of national values, performs cultural and educational functions;
•TV projects of Kazakhstan TV channels are aimed at raising the cultural and educative level of Kazakhstan society.
Kazakhstan TV channels produce a wide range of national products (Molchanova, 2005). The television market turns into an art and educational encyclopedia for the mass audience. In this regard, a
The article revealed the information and educational qualities of television and confirmed its dual functions: television broadcasting is a mass communication tool that most effectively serves in the propaganda of cultural policy. The problems of the functioning of Kazakhstan television under the new legislation regulating the information policy of the state have been examined.
The basis for the effective implementation of the educational functions of television is the high level of the
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Dr. Ulbossyn M. Yessenbekova is an associate professor in the Department of Teleradio and Public Relations at L.N. Gumilyov Eurasian National University, Republic of Kazakhstan. His research interest is scientific direction of media such as: trends in the development of modern mass communications, human in the information society.