System of Technologies for Building the Information Space: Coverage Tools

PATYUKOVA R.V., MINSKAYA A.N., SERGIENKO V.A., & TARASENKO, E.V.
Kuban State University, Russian Federation

The relevance of the research is determined by the rapid development of the information society and the growing need to receive new information. The research aims to consider information coverage tools, as well as to reveal their role and place in the system of information space. The conducted research enabled to determine the role and place of information coverage tools in the information space. The authors formulated the definitions of the phenomena “information space” and “information coverage”. The role of the press service as an information coverage tool was studied in detail, as well as the interdependent effectiveness of information coverage of events in the mass media and mass communication which takes into account the interests of target audiences. The research findings can be used in the organization of news coverage, the work of press services, as well as public and commercial public relations departments.

Keywords: Coverage tools, information coverage, information space, mass media, communication, press service

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Dr. PATYUKOVA R.V is a professor and heading the Department of Advertising and Public Relations at Federal State Budgetary Educational Institution of Higher Education ‘Kuban State University’, Russian Federation.
MINSKAYA A.N is a lecturer in the Department of Advertising and Public Relations at Federal State Budgetary Educational Institution of Higher Education ‘Kuban State University’, Russian Federation.
SERGIENKO V.A. is a lecturer in the Department of Advertising and Public Relations at Federal State Budgetary Educational Institution of Higher Education ‘Kuban State University’, Russian Federation.
TARASENKO, E.V. is a senior lecturer in the Department of Advertising and Public Relations at Federal State Budgetary Educational Institution of Higher Education ‘Kuban State University’, Russian Federation.