What Gamification Tells Us about Web Communication

MARK GOODMAN, DANAE CARLSON, LACI KYLES & NICK GOODMAN
Mississippi State University, USA

Abstract
The games that have become a staple on Facebook provide lessons on how to make websites and Internet marketing more successful. We highlight these points that gamers have accomplished: Provide ideological agreement, Create a community, Provide a sense of control or autonomy, Create a way for people to communicate with each other, Recognize gender differences, Provide rewards, and Convince people to commit.

Keywords: Gamification, Facebook, Silverpop, Bunchball

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